2004 Educational Audio Conferences
(See descriptions of ACHI's 2003 audio conferences, and audio conferences held in 2002.)
November 18, 2004
The Sustainability Toolkit: 10 Steps to Maintaining Your Community Improvements
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Michelle Johnston |
Join us for an introduction to The Sustainability Toolkit: 10 Steps to Maintaining Your Community Improvements. Developed by the Center for Civic Partnerships of the Public Health Institute, the Toolkit helps guide organizations or coalitions in making strategic decisions about what should be continued and how to continue it. Developed on the basis of the Center's experience assisting healthy communities throughout California, it uses worksheets, templates and resources covering logical steps with built-in checkpoints, concrete examples and exercises.
Sustainability Toolkit author Michelle Johnston will introduce you to the 10-step process, with a particular emphasis on: developing and applying criteria for deciding what to continue, creating sustainability options and developing a sustainability plan. She will also share stories and examples from community health improvement organizations and coalitions throughout the country.
Michelle Johnston, MPH, has been with the Center for Civic Partnerships since 1996, providing technical support to enhance the capacity of organizations and collaboratives to develop, implement and sustain community health improvement efforts. For the past five years, Michelle has been conducting training and consultation on sustainability with organizations and community groups nationwide based on The Sustainability Toolkit.
August 19, 2004 (9:00-10:30 Pacific Time)
The Nuts & Bolts of Community Benefit
Sponsored by: ACHI's Community Benefit Interest Group
Joanne Clavelle
Director, Clinical & Community Strategies
VHA Mountain States
Denver, CO
Community benefit is a vital part of many health care organizations' missions, and it is becoming more and more relevant today. Join us for a special, 90-minute audio conference led by a veteran of community benefit planning, practice and measurement.
Joanne Clavelle will present a broad overview with practical steps and tools, and place her discussion in the context of the current community benefit environment.
The objectives of Joanne's presentation include:
- learning the nuts and bolts of a systematic community benefit program;
- reviewing how a community benefit plan explicitly details fulfillment of mission;
- emphasizing key elements of an effective community benefit inventory and reporting process; and
- highlighting effective ways to communicate community benefit's value.
Joanne Clavelle biography
July 15, 2004
A Crash Course in Social Marketing for Health Improvement
Gwendolyn P. Quinn, Ph.D., Director
National Training Collaborative for Social Marketing
University of South Florida, Tampa, FL
This very practical session will help you put social marketing to use. Dr. Quinn will introduce and provide steps for social marketing campaigns, the application of commercial marketing principles to the promotion of health behavior change. In “thinking like a marketer,” we seek to understand the psychographic and demographic needs of the consumer and the behavioral determinants that impact their decisions and help motivate action.
Social marketing practices a commitment to data driven decision-making about the development and promotion of health behavior change initiatives, and encourages health professionals to consider “what’s wrong with our program or services?” instead of “what’s wrong with the consumer?” The session will include a brief description of the phases of social marketing, including its distinctive features, understanding behavioral determinants, logic models, marketing strategy and health message design.
Registrants and others, please see a social marketing case study by Dr. Quinn, by visiting www.ntcsm.org and selecting “Folic Acid Electronic Case Study” from the left side of the screen.
June 17, 2004
Supersized: The Ballooning of a Generation
Lyn Hester, VP, Community Services
Integris Health
Oklahoma City, Oklahoma
Obesity can obliterate the joy of youth with despair and depression with the relentless physical reminder that you do not fit in this world. Misery and disease once reserved for grownups are now visited upon our overweight children in ever-growing numbers. Unheard of a generation ago, we now have ten and fifteen-year-old children with high blood pressure, high cholesterol and other signs of heart disease, a surge of type two diabetes, arthritis, respiratory illness, sleep apnea, fatty liver disease and certain cancers.
And here's the time bomb: the CDC estimates that 97.1 million American adults are overweight or obese. The National Center for Health Statistics estimates the direct and indirect annual expenditure on obesity-related problems to be $99.2 billion. Approximately 280,000 adult deaths in this country are attributed to obesity annually, more than four times the number of deaths from guns and auto accidents combined.
What can we do? Join this session to hear what one health system is doing - in collaboration with the schools, the media, the community and policymakers - to stem the tide. Preview Integris Health's excellent work, and then register for a dynamic conversation with Lyn Hester.
May 20, 2004
Getting Out of the Box and Into the Community: Creative and Effective Strategies for Grassroots Participation
Sponsored by: ACHI's Healthy Communities Interest Group
Elizabeth Kuhn, Director
Champlain Initiative
Burlington, Vermont
Penrose Jackson, President
Vermont Health Foundation
Burlington, VermontMartha Maksym, MPA, Community Services Director
United Way of Chittenden County
Burlington, Vermont
Whether we work in new or long-standing efforts, and however we define “health” and measure the effectiveness of our work, the challenge of true and meaningful involvement by community members remains constant.
The Champlain Initiative has been building healthy communities with a vision and action teams for seven years. Over time, participation from community members not professionally tied to its efforts has dwindled.
Participants will learn the results of the Champlain Initiative's research on barriers to and strategies for citizen involvement in healthy communities, and will review new tools and approaches they can use in their own communities to offer an ongoing, sustainable, supported approach to community participation and partnership.
Also, see our Healthy Communities Resources page.
April 15, 2004
Community Health Investments by Hospitals: A Process Model and Value Analysis for Effective Decision-Making
Alice Yoder
Director of Community Health
Lancaster General Hospital
Lancaster, Pennsylvania
Protecting community health improvement activities from the budget axe and attracting favorable executive and board attention can be quite a challenge in an era of declining financial margins.
Alice Yoder will share how she successfully creates, promotes and manages a portfolio of community health initiatives by employing a five-principle value analysis that guides decision-making by aligning community health priorities and her hospital's organizational well being.
Linked to a thoughtful planning, implementation and communications process, Lancaster General's focus on value to community and to itself helps to ensure sustainable and effective investments of scarce community health dollars. Come learn how Lancaster General applies this model to its decision-making, and how you might adopt or adapt it to help craft your best business case.
March 18, 2004
Community Benefit: A Meaningful Contributor to Community Health
Sponsored by: ACHI's Community Benefit Interest Group
Paul A. Hattis, MD, JD, MPH
Assistant Professor of Family Medicine and Community Health
Tufts University School of Medicine
Robert Sigmond, MA
Senior Advisor to the Dean, Center for Health Management and Policy School of Public Health, Drexel University
Join us as two veteran community benefit leaders present a case for how community benefit programs can be sustained in ways that do not drain the hospital budget, and that connect the hospital with other valuable community health stakeholders. Be challenged by their key points of improving health status, serving populations in need, and containing costs.
Among the questions you can expect to be addressed: Is it possible for a sustainable Hospital Community Benefit Program to eliminate a negative bottom line? Can your program take charge of uncompensated care? Can it take charge of disease management programs with a community, as well as a patient and population focus? Can it get more involved in collaborative initiatives to consolidate services?
Also, see our new and growing Community Benefit Resources page.
January 15, 2004
A Healthier You, 2002 Legacy Awards: Healthy Community Awards Addressing Policy, Infrastructure and Outcomes
Connie Kitchens
Program Coordinator
A Healthier You, 2002 Legacy Awards
Utah is embarking on a statewide initiative to increase the capacity of institutions and residents to promote and to live healthy lives. Born out of a successful health promotion campaign tied to the 2002 Winter Olympics in Salt Lake City, the Healthy Community Award Program works at the levels of policy, community infrastructure and population outcomes.
Join us to learn why a broad coalition of health organizations created the Awards, how the program is targeting communities, worksites, schools and university campuses, and the ways in which any applicant can progress up a ladder of recognition as they take additional positive actions and achieve results.
Specific, actionable award criteria tailored for different sectors and a design intended to maximize the number of winners are two defining program features you might like to adapt or replicate after participating in this session.
This web page may contain links to sites that are not owned or maintained by the Health Research and Educational Trust (HRET) or the American Hospital Association (AHA). The views expressed by audio conference presenters listed on this page do not necessarily reflect the views of the Health Research and Educational Trust or the American Hospital Association.
