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•  Overview
•  Conference Program
•  Keynote Sessions
•  Concurrent Breakout Sessions
•  Intensive Workshop Sessions
•  Sponsors & Participating Organizations
•  Hotel & Travel
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•  About New Orleans

Intensive Workshop Sessions

Join us for a pre-conference Intensive Workshop on the morning of Wednesday, March 7. Each workshop provides a focused and hands-on learning experience in a specific skill area important to your success.

Intensive Workshop leaders use a mix of presentation, group dialogue and exercises in working with you to apply practical lessons and methods directly to your own health improvement work.

Sign up for an Intensive Workshop for an additional $90 fee when you complete your main conference registration.

Convening Community Leaders for Change | Creating Walkable Communities and Work Sites
Enhancing Community Benefit Programs | Essential Media Skills for Health Leaders


Walk in My Shoes: Convening Community Leaders for Change

Deborah Katz
Policy Analyst and Community Organizer
Community Catalyst
Boston, MA

Strong, diverse, cross-sector collaborations are crucial for addressing wellness, prevention, and access to medical services. Walk in My Shoes is an innovative participatory experience aimed at increasing awareness of the complex challenges faced by low-income and other underserved community members. By placing community members, front line health care workers, and health decision makers in one room, the program fosters rich dialogue and empowers participants to articulate deeply held concerns and visions.

Participate in an interactive demonstration of the Walk in My Shoes program and in a facilitated discussion about the program's lessons, the value of the experience, and ways to apply it to your own community to strengthen collaborative health improvement efforts.

At the end of this session, participants will:

  • Be able to identify a wide range of health, social service, public health, and civic organizations that may collaborate for community health improvement.
  • Gain deeper understanding of the value of role playing and simulation in community health system design.
  • Be introduced to the planning, implementation, and systematic follow up of a simulation-based health improvement event.

Creating Walkable, Exercise-friendly Communities and Work Sites

Mark Fenton, MS
Host, PBS' America's Walking

Making headway in reducing overweight, obesity and their attendant chronic diseases at the community level requires many strategies. One important component of this work is creating environments and incentives that make walking and other physical activity easy, appealing and automatic. Increasingly, the idea of "active living by design" is gaining traction in public health, local government, and foundation work as a promising strategy in getting Americans moving. Join this session for stimulating presentation, group interaction, and an "on your feet and out of the hotel" experience that will illuminate barriers to and strategies for creating more active living environments. (Wear comfortable walking clothes.)

Learn the simple and almost intuitive attributes of more walkable, bicycle-friendly settings and the successes of specific communities in their creation. Discuss concrete steps that individuals, neighborhoods, professionals, and organizations can take to immediately begin to alter their environments for the better. Hear about creative approaches that engage more of the population in walking and bicycling (and not just for recreation), and then getting that activity to stick in communities and in work places through environmental and policy supports. Finally, get on your feet as Mark leads a "walkability assessment" in downtown New Orleans that you can conduct back in your home community.

At the end of this session, participants will:

  • Be able to identify the four key attributes of intrinsically more physically active settings, and provide several illustrations of each.
  • Be able to identify specific actions they and their organizations can take to promote more active community environments generally, and more walking and physical activity specifically.
  • Know how to organize a walkability assessment of their neighborhood or work site, with the goal of engaging key partners, and identifying and making improvements.

Taking Community Benefit to the Next Level:
Application of ASACB Standards to Enhance Program Effectiveness

This session is at maximum capacity. Registration is now closed.

Kevin Barnett, DrPH, MCP
Principal Investigator, Advancing the State of the Art in Community Benefit
Senior Investigator, Public Health Institute
Oakland, CA

Melissa Biel, DPA, RN
Community Health Evaluation Specialist
Advancing the State of the Art in Community Benefit

The Advancing the State of the Art in Community Benefit (ASACB) demonstration brought together a diverse group of hospitals to develop and implement a series of uniform standards to align hospital governance, management, and operations. This session is structured to actively engage participants in a process to learn and apply the ASACB tools and standards to one of their current community benefit programs.

Working in small groups, participants will have an opportunity to review and enhance a community benefit program through application of the Five Core Principles. By attending this session, participants will obtain a practical understanding of ASACB program standards and obtain concrete enhancements for implementation with their existing hospital community benefit programs. First hand experience in the application of ASACB principles and practices will help Community Benefit Managers to make optimal use of their nonprofit hospitals’ limited charitable resources.

At the end of this session, participants will be able to:

  • Carry out a program assessment using the Comprehensive Review Template, to establish a baseline and identify enhancements for a selected community benefit program.
  • Integrate the ASACB Core Principles into the selected community benefit program to ensure a more strategic approach to program planning and implementation/enhancement.
  • Establish a strategic action plan, using the Program Enhancement and Monitoring Template, to update a community benefit program from identified baseline to enhanced state.

The Media and You: Essential Skills for Health Leaders

Norm Hartman
Media and Crisis Communication Consultant
TMT Worldwide, Inc
Sacramento, CA

Norm Hartman of TMT Worldwide, Inc. will lead an interactive workshop designed to help community, public health, and hospital leaders develop more effective strategies in dealing with the media. Participants will learn how to successfully convey messages to the media, whether during the middle of a crisis or simply as a casual participant in a news event. Participants will benefit by learning how reporters and editors think, what they're really looking for and how to fashion quotes that reflect their programs in the most positive way. This session will provide a set of tools to help participants communicate effectively and deliver their message to critical audiences.

At the end of this session, participants will be able to:

  • Anticipate the questions reporters will ask.
  • Develop messages that are compelling and quotable.
  • Manage body language so that it supports what you're saying and how to respond in a crisis.

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